Sunday, January 11, 2009

Green Tech and Energy Efficiency

For one of my final classes in the MS-Marketing program at the University of Cincinnati, I am working as a consultant for a local company on one of their projects. This company is a small consulting business in the energy efficiency and upgrades industry. In the last couple of years, I have taken an interest in ways to become more energy efficient myself, and reading up on the field to better understand opportunities in this growing business. So, when we were able to choose which company we would like to partner with from those that wrote up a proposal, I knew that this was my chance to get some real experience in this field while demonstrating my marketing talents to add value to their business.

While I am unable to disclose the particulars of what it is that I am working on, I will say that it is a product that serves as an energy efficient upgrade to a residential or commercial property. My job is to partner with the company's owner to develop a sound marketing plan for this product. The goal being to bring it to market with the correct structure to make it a success and establish a point of sustained differentiation in which the company may build on.

This industry of "green" technology, clean renewable resources, and energy efficiency is one in which I see great potential for me in the near future. If the government gets on track with new programs offering tax incentives, encouraging innovation, and working to bring the best products to market at scale, the opportunity to marketing professionals is immense. I want to be a part of these energy initiatives from a marketing standpoint and use the skills I have acquired in my field to contribute positively to an organization aiming to bring these products and ideas to consumers. This project should give me not only some valuable experience in this field, but will also undoubtedly aid me in making connections to use in the future.

If you are currently involved in this industry in any capacity, or have an interest as I do, please contact me. I would be interested to talk with you.

Saturday, January 10, 2009

Professional Update

It's been a while since any new post from me here. Mainly because I put to gether this blog for a class I was taking, and well, the class is over. I figured why not give an update on what I've been up to though.

I'm still at the University of Cincinnati working on an MS-Marketing degree which I should have complete by the end of the year. Professionally, I have been working in my company's marketing department, with the title of marketing coordinator. I filled in for the marketing director while she was on leave, and now I serve as her assisitant of sorts, learning new techniques and aspects of marketing as I go. Among other things, some of my responsibilities include researching and contacting potential new clients, and updating and maintaining marketing materials used in advertising and generating client interest. A big part of my job is offering support to our sales force; making sure that they have all of the tools and information they need to effectively communicate our company's message to existing and potential clients. I feel that I am gaining a lot of valuable experience right now and learning a lot of new things in my graduate classes. I should be well prepared to take on a position where I can offer significant value to a company when I graduate.