Tuesday, February 16, 2010

NBC's Brian Williams Talks Zamboni's With Al Michaels

I posted the following quote from NBC's Brian Williams during his coverage of the Winter Olympics as my Facebook status just because I thought it was funny. But, the more I think about it, the more I find myself thinking about the branding implications of what he said (unbeknownst to him).

"...problems last night with the Zamboni - didn't use a name brand Zamboni. You know we've learned in life, you want Kleenex? You want Formica? You want a Xerox copy? Ask for them by name ladies and gentlemen. So, they're bringing in, Al, a genuine Zamboni here to the games, uh, to do the, ice uh, stuff. So ,we're up to our you-know-whats in Olympic news here."

What do you think?