Saturday, April 10, 2010

Friday, April 9, 2010

Stephen Colbert On Tiger Woods X Nike

By now you have probably seen this Nike ad. If not, you almost undoubtedly heard about it. It aired just the day before the Master's tournament began and features Tiger Woods looking into the camera while the voice of his deceased father is heard speaking to him.

Soon after its initial airing, media outlets began their analysis, and comments from people could be seen all over the Internet. I'm posting this video of Stephen Colbert discussing the commercial on his show last night because he really seemed to hit the nail on the head with his comments about the angle of the commercial, the response some may have toward it, and the difficult situation Nike now finds itself in with the spokesman solely responsible for communicating their brand to golfers. And, in between all of this, the bit is absolutely hilarious.

The Colbert ReportMon - Thurs 11:30pm / 10:30c
Tiger's Nike Commercial
Colbert Report Full EpisodesPolitical HumorFox News

"...usually Tiger sells Nike. This time it's the other way around."