Wednesday, July 7, 2010

Coca-Cola's Marketing In Korea

This is an interesting article I just read about Coca-Cola's attempt to utilize social media as a way to introduce their products in new territories with Internet access, and build their brand with the help of influential bloggers.

From this, it seems Coke is really staying in front of changing opportunities in marketing. They are actively (and, apparently effectively) using all of today's tools to not only expand their visibility and reach in current markets, but to establish relationships in new ones.

http://adage.com/globalnews/article?article_id=144791