Tuesday, August 17, 2010

Papa John's Pizza Contest

Check out the article below from ClickZ about Papa John's new pizza contest promotion utilizing social media to get the word out.

http://www.clickz.com/clickz/news/1727204/papa-john-s-pizza-contest-pairs-social-media-r-d?goback=%2Egde_112960_member_26875032

What do you think?

Of course, plenty of companies hold contests among their customers to come up with new ideas and increase brand loyalty. But, allowing the contest winner to share in the profits from their creation as one of the prizes is a great motivator, and it draws in greater talent.

In addition, Papa John's is encouraging contestants to drum up interest for their pizza recipe by utilizing their own social networks. Doing this takes some of the promotional burden away from Papa John's (this is, after all, a small portion of their overall marketing strategy), and also serves to make many more people aware of the contest and the brand without costing the company a dime.

I think this is a great use of social media, and will inspire any marketer who reads the story.