Saturday, September 18, 2010

Pabst Blue Ribbon's Resurgence

"...the brand's image being crafted not by the company but by its consumers..."

Give this article from Businessweek on PBR's buyout and comeback (not necessarily in that order) a read. I found it interesting, especially the part about the previous owner's marketing practice of not marketing at all leading to the brand finding a niche position that contributed to growth. A far cry from how the other generic-tasting, heavily-branded American brews do business, perhaps it's evidence that how you do not market your brand can, in some ways, be as important as how you do.

The new owners have different ideas though, and they must proceed carefully if they want to nurture the growth of the last few years. Now, I don't particularly like any of the beers in the Pabst product line. But, Pabst does have a rich history and a firm place in American culture. So, it will be fascinating to see what happens in the next few years, as the father and sons who now own it reach for a slice of the beer market.

Wednesday, September 15, 2010

A Hospital-Restaurant Marketing Collaboration

We have a lot of great restaurants to choose from here in Cincinnati. Unfortunately, there are many that cannot usually take full advantage of the city's eats due to health issues requiring alternate food choices not found so easily on most menus. Well, that is now where The Christ Hospital comes into play for diners with heart (and other health) issues.

As a leader in heart treatment, Christ has decided to use their position to help ensure that their heart patients can live a fully enjoyable life...outside of their home cooking. Through the Christ Hospital Heart Healthy Restaurant Partnership, the hospital aims to align with local restaurants to help improve the nutritional content of their dishes without sacrificing taste. The initiative which began with 13 restaurants now boasts about 30 eateries in the area of varying cuisines, and is drawing a lot of interest among diners.

Looking at this program purely from a marketing standpoint, the hospital-restaurant partnership can bring nothing but success for everyone involved. The logo you see above is what appears on the menus of each participating restaurant. Upon noticing the icon, diners are immediately reminded of who the leading heart hospital in the area is - a great memory jog in a not so ordinary place. Next, the diner recognizes the initiative that the Christ Hospital shows in finding ways to better serve their patients, even outside of their walls. This is a great way for the hospital to increase their brand recognition and loyalty among patients and their families - past, present, and future - while highlighting their core competency.

For the participating restaurants, they increase patronage among many different people by devoting the time and effort in serving them better. Heart patients and their families can feel comfortable going out to eat, and can truly enjoy themselves. Those with health concerns will soon learn which restaurants participate in this program, and you can bet these are the restaurants they will dine in exclusively (as long as the taste is there). The result is a great new point of differentiation for the restaurateurs.

It seems that everyone walks away happy through their participation in this program. Additionally, the word on the demand of healthier menu options will continue to spread among the culinary world, and many more restaurants will take the health of their patrons into consideration.

For the expanded story on the Christ Hospital Heart Healthy Restaurant Partnership, including a list of participating restaurants, see Dave Malaska's article in Cincy Magazine.

Monday, September 6, 2010

It's Labor Day

Here is a little bit of Labor Day inspiration that I found earlier on MSN. by way of Investopedia. It details the 10 of America's Greatest Entepreneurs. Click here.