Thursday, May 5, 2011

Pepsi Vending Machine Lets You Gift Drinks to Friends Via Social Media [VIDEO]

Pepsi Vending Machine Lets You Gift Drinks to Friends Via Social Media [VIDEO]

Make sure you take a few minutes to check this out if you haven't seen it already. Pepsi's innovation team has come up with a social-media enabled vending machine that will allow consumers to send a free Pepsi to a friend through a code that will be sent via text message.

This is a clever and truly innovative way to use social media for a transaction that would normally be thought of as not capable of this kind of sharing.

The article says the lack of a Facebook/Twitter tie-in is a glaring omission. However, I think it's good that they are doing the campaign without being dependent on any other company to make it work. Of course, using these kinds of sites would be a way to further the idea after it catches on.

What do you think?

Sunday, May 1, 2011

The Ultimate Junk Food


"To have a great advertising idea, you have to get at the truth of the product"

When you have a few minutes, definitely check out this fantastic article about the man rebranding carrots as if they were what we refer to as "junk food"!

My home town of Cincinnati was one of only two test markets for this campaign, and if you live in the area, there's no doubt you noticed the billboards along the highways. These ads definitely stood out to me, and being a marketer, I was curious to learn more about who was behind the campaign.

I take this article/campaign as great inspiration to me, and hopefully it has the same effect on others. There is no need to stick to traditional marketing for your product. There is no need to think that a product can't be looked at in a different way, if you are able to see it differently yourself.

http://www.fastcompany.com/magazine/154/the-new-junk-food.html