Thursday, May 5, 2011

Pepsi Vending Machine Lets You Gift Drinks to Friends Via Social Media [VIDEO]

Pepsi Vending Machine Lets You Gift Drinks to Friends Via Social Media [VIDEO]

Make sure you take a few minutes to check this out if you haven't seen it already. Pepsi's innovation team has come up with a social-media enabled vending machine that will allow consumers to send a free Pepsi to a friend through a code that will be sent via text message.

This is a clever and truly innovative way to use social media for a transaction that would normally be thought of as not capable of this kind of sharing.

The article says the lack of a Facebook/Twitter tie-in is a glaring omission. However, I think it's good that they are doing the campaign without being dependent on any other company to make it work. Of course, using these kinds of sites would be a way to further the idea after it catches on.

What do you think?