Sunday, July 17, 2011

Marketing Vending Machine Snacks to the Health Conscious

I was at work last week and wanted a snack. I went down to the break room in the building to get something out of the vending machine, and noticed that not only does this vending company offer some items of a healthier nature - most do if you can get your eye past the potato chips and candy bars - but, they are actively promoting these items.

This is a very smart move. People that are not health conscious are going to patronize the vending machines no matter what. They don't need to be marketed to. However, healthier living is spreading, and many people are demanding better food choices for themselves and their families. These are potential customers that either always stayed away from vending machines and their allure, or had to change their vending habits to become healthier. These are the people that need the above message.

Similar to identifiers used on other food products, this banner attracts the eye, gives the pitch, and allows the customer to decide if they would like a healthy alternative to the other options with an easily seen green spiral in that snack's row. A very simple idea that can be effective in bringing back lost customers, and even letting junk food junkies know that they have options when they get a craving for something sweet or salty.