Saturday, March 10, 2012

The Beach Waterpark Closes

Yesterday, it was announced that The Beach Waterpark in Mason, Ohio near Cincinnati is least for this year. It's disappointing for me because I've been to the waterpark many times, and had looked forward to taking my kids someday as well.

Management at The Beach cited "a challenging competitive and economic climate" for the shutdown, as well as "changing patron entertainment habits".

No doubt, the park faced a lot of competition from the (very) close by theme park, King's Island, which boasts an ever-growing waterpark as part of their attractions. Add to this a massive hotel, The Great Wolf Lodge, which includes an indoor waterpark, and it's no wonder The Beach couldn't survive. Too many choices for liquid entertainment in too small of a radius. One of them is bound to fold eventually.

The two other examples have another part of their business to help support them. One, a slew of roller coasters and other rides. The other, lodging for families and an event center for receptions, conferences, and large meetings. The Beach being a stand-alone waterpark in the midst of other similar offerings is what made it vulnerable.

I don't believe that The Warren County Convention & Visitors Bureau (with whom I once did some consulting work as a student) will be impacted too negatively by this closure. It is one less attraction for them to market. But, as mentioned previously, a choice of water attractions still exists in their county. Perhaps it's time for The Beach to rethink its business plan, and come up with something completely new with new investors. Or, maybe it's time for them to relocate to a new market.

What would you do?