Wednesday, December 11, 2013

How ESPN Is Using Twitter In Their SportsCenter Mobile App

+ESPN  recently updated their "ScoreCenter" mobile app, and I love what they've done with the place. For one, it's now called SportsCenter after their flagship news show. Some might wonder why they didn't start with that. But, the fact is the initial app offered nothing else. It was for scores, plain and simple. Calling it by the +SportsCenter name would be misleading. 

This new version though is very much a mobile version of the TV show. It offers scores, league standings, news alerts and more. It's a very useful branded application. But, what I find most interesting is the way social media is incorporated right into it. Click on the "Now" tab at the top of the screen, and you are treated to real-time updates from any chosen sport via Twitter.

What a brilliant way to offer real-time content to fans! Not only does this keep SportsCenter users up to date using social media content, it actually leverages the brand's trusted voices (their anchors, their analysts, etc.) by defaulting to these profiles. Users can then click through once to easily follow any of these handles on the Twitter social network for more content. 

This app feature is a way of being helpful and offering content without being closed off to the rest of the mobile world. It works because they market themselves without trying to do it all themselves. ESPN delivers what their users want. And, that's the best way to win on mobile, and on social.