Friday, December 20, 2013

The Google Hummingbird Is The Word For Marketers Involved In SEO And SEM In 2014 (Infographic)

As I mentioned in a Twitter chat for charity last week giving predictions on digital trends in 2014, Google's Hummingbird update is making social media engagement an absolute requirement for brands wishing to rank highly in Search. This doesn't necessarily mean that social media accounts themselves must have tons of followers, or get a lot of engagement.

What it does mean is that the content produced by brands (on their website, blog, or wherever they want users to find them) must be valuable. One of the main ways Google is working to determine whether content is valuable are the social signals linking back to it. The more the content is engaged with through comments and shares on social media sites, as well as the authority of those people who are engaging, the more Google will place that content front-and-center in search results.

Opportunities to game the system decrease with every algorithm update. That's a good thing for those of us that are genuinely good at what we do, and not just clever at finding loopholes or fortunate enough to have deep pockets.      

I like this infographic below by +Prestige Marketing Inc. because it gives a very clear explanation of the major updates to Google's algorithm, allowing those interested to see how Google is sharpening their skills at providing the best search results for their users with each effort. It also offers a few general tips going forward to ensure you're not dinged by Google for not following the rules, and fall off the search cliff. As some can tell you, it's not always easy to climb back up.
A Trip to the Google Zoo
by killerinfographics.
Explore more infographics like this one on the web's largest information design community - Visually.