Sunday, January 26, 2014

Did Arby's Win Their Own GRAMMY On Twitter Sunday Night?

It's kind of a known thing for brands to stake out Twitter during big events these days to pounce on any chance to insert their name into a trending hashtag with any kind of relevance in order to "hijack" the news and get some attention. Some are pretty ingenious, while others are seen as being in poor taste.

+Arby's  saw their chance tonight during the Grammy Awards when Pharrell Williams wore hat that may remind some (with a bit of a nudge from the brand) of a certain fast-food restaurant logo. Below is their tweet using the trending hashtag #GRAMMYs.

So, what do you think? Did Arby's successfully newsjack the #GRAMMYs on Twitter? From the count of retweets and favorites on this tweet about Pharrell's Arby's hat, I'd say they didn't do too badly.