Wednesday, January 1, 2014

Here's What Happened On Social Media In 2013 (Infographic)

It's amazing to see just how much social media has grown to become a part of the everyday lives of most people. We use it to communicate, share, and learn. The opportunity to reach pretty much anyone is no longer lost on marketers, many of whom had some kind of social aspect to their marketing campaigns in 2013.

Below is a great visual from Infographic Promotion detailing some of the biggest developments in, or through social media in 2013. 

A few of my favorites that I believe speak to the power of social media are: 
  • 38% of Super Bowl ads included hashtags visually displayed
  • Syrian government starts using Instagram
  • Beyonce sold 365K copies of her new album in the U.S. on the first day (promoted through an Instagram post upon release - no prior marketing)
Here's to your success in marketing in 2014!! 

If you'd like to discuss social media marketing for your brand for 2014, give me a shout. 
The State of Social Media 2013
The State of Social Media 2013 by Infographic Promotion