Tuesday, May 27, 2014

Ads I Like: Surround Sound Headphones From Pioneer

Sometimes all it takes is a simple analogy to deliver a powerful message to customers about the quality of a product or service. The folks at +BBDO certainly have done this with their campaign for Pioneer SE-M521 surround sound headphones.

The idea is simple - these Pioneer headphones deliver a listening experience like one would get at a live performance. Using visuals to trigger familiarity and emotion, the ads display three separate live music venues as the diagrams we are all accustomed to looking at when we buy concert tickets.

After a quick look, it is clear that these diagrams are in the shape of a head with headphones on. As our own experience with live music is applied in our minds, it becomes our head, and the amazing sound of a live performance is transferred to these headphones.

Take a look at the ads below, and let me know what you think of them in the comments. 


Thanks to +Ads of the World for sharing this inspiring work.