Tuesday, October 28, 2014

Pumpkin Spice And The Marketing Of Seasonal Products

The thought process behind brands offering seasonal varieties of products is not too difficult to understand. Think like a customer (which we all are), and you get it instantly.

It's that time of year when you can finally buy that thing you like, and what do you do? You make it to the store before its too late and they stop selling it, of course. Ooh, that fear of missing out is a powerful motivator!

I doubt any of us are above it. We all have our seasonal pleasure - a Shamrock Shake from +McDonald's in the spring, a winter warmer style of beer from any number of breweries when it's cold out, and the Pumpkin Spice Latte in the fall. Oh, the pumpkin spice latte. That drink from +Starbucks Coffee has taken on a life of its own, and really created an entire seasonal flavor craze.

I'm sure Starbucks is not the first to create a pumpkin spice product. But, they popularized it to immense proportions, and hit a home run with a menu item that a seemingly large portion of their customer base eagerly awaits each year. In addition, they are no doubt attracting seasonal customers with this item as well. Why? Because it's an experience for people. The aroma and taste produce an emotion that keeps coffee drinkers coming back.

Since the popularity of this flavored latte, many many brands have jumped on board with their own pumpkin spice offerings. Below is a slideshow of just some of these other products:

With all of these and more, the pumpkin spice trend will probably have overwhelmed the population before long and outworn it's welcome. But, seasonal trends will continue. Some say Candy Corn is the next to catch on.

What do you think will be next? Leave your prediction in the comments.